Discovery Program
Awareness, experimentation, engagement and volunteering
The Discovery Programme ran during the Istanbul 2025 European Para Youth Games (EPYG) and focused on raising awareness of Para sports and engaging the local community in the Games.
By telling the stories of athletes, coaches and Chef de Mission, covering their performances during EPYG by bringing together a team that featured content creators and media professionals with disabilities and giving the public the chance to connect with Para sport and Para athletes where they were through experiences and city activations, Istanbul 2025 was able to reach millions of people online and in person.
In addition, providing Para athletes the chance to be interviewed by former Press Association journalists and media with disabilities enhanced the Games experience for many.
Impact
Paralympic Street Festival
Community awareness
The Paralympic Street Festival at one of Istanbul’s biggest shopping centres offered unique experiences, combining culture, Para sport try-outs, outdoor viewing of live action from EPYG and inclusivity and reached 50,000 people between 24-27 July.
One-Minute Experience Zones
Inclusivity
These pop-up experiences aimed to give the public in Istanbul direct experience of disability and featured activities such as find the object and score a goal in goalball.
Content team
Creating connections
A team of photographers, digital creators, presenters, film producers, journalists, content experts and editors – including some with disabilities – were drafted in to cover the amazing stories of EPYG online and offer athletes new experiences. Activities reached millions on YouTube, Instagram, TikTok and Facebook.
Exposure
Storytelling
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